Emerging designers face all kinds of obstacles during the climb to the top: acquiring name recognition, the connection with the customer and then there is also the attention on sustainability. FashionUnited asked several experts during M-ODE in Amsterdam to give tips on these three challenges. Although nothing can prevent the well-known ‘trial and error’ in the beginning, a little advice can never hurt.
A brand that wants to be successful must first of all be visible; however, this can be a challenge when you start with a small budget. What is the key to great publicity for a brand? Peter Leferink, managing director M-ODE Foundation, Marian Spier, Social Entrepreneur and TEDxAMSWomen founder, and Dan Lopez Cardozo, Premium Fashion Strategist, talk about this in this 2-minute video.
Connection with the customer
A good product and a solid customer base are not enough to make a customer a loyal customer. What else is needed? What are essential ingredients to create a deep and meaningful relationship with consumers, to keep them coming back to your brand? In this short video Marian Spier, Esmerij van Loon, editor-in-chief of FashionUnited, and Dan Lopez Cardozo share three insights.
Sustainability, the much-discussed topic in the fashion industry. How can a young designer maintain sustainable practices and at the same time remain true to the identity of the brand? Gwen Cunningham, head of Circle Textiles Program at Circle Economy and sustainability coordinator at AMFI, and Peter Leferink talk about what sustainability means today.
Source: Fashion United